FTC (Federal Trade Commission) recently has sent out warning letters to about 24 companies including Google,Yahoo,Microsoft etc..urging them to remove the paid ads labels.
Now a days most search engines are conventionally showing some search results at the top which are considered to be the most relevant results to the users query.Search engines increasingly shows their paid ads without explicitly indicates so.FTC has sent the warning letters to the companies inorder to warn them and to clear the spots of paid ads.
FTC’s letters specifically warns the all 24 search engines to decrease the display of regular and paid ads which is difficult to distinguish from each other.FTC also clearly says to display the ads with pre-stated labels.So it can distinguished from other ads like regular ads and from the relevant search results.
Let’s hope that in response to the warning letter from FTC,Search engine may adopt better practices.
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